Who We Are

DealRadar started in 2021 as a practical frustration: too many deal sites existed, and almost none of them evaluated whether a discount was genuine. We're based in Groningen and we write for Dutch and EU online shoppers who have been burned enough times to want a second opinion before buying.

What we do differently

The standard approach in deal coverage is to find things on sale and list them. The percentage markdown is the headline. The assumption is that a bigger discount means a better deal.

We find that assumption fails regularly. Retailers set reference prices with promotional events in mind. Seasonal patterns mean some categories have predictable better windows. The "original price" on a tag may reflect something real or something notional — and telling the difference requires looking at price history, not just the current tag.

Every piece we publish runs through our four-factor evaluation: price history context, seasonal timing, available alternatives, and reference price integrity. Each piece gets a Deal Score. We try to be specific about what that score means and why.

DealRadar B.V.

We operate as DealRadar B.V., incorporated in the Netherlands. Our editorial and commercial activities are separate — we don't currently carry affiliate links in our editorial content, and our Deal Scores are not influenced by commercial considerations. If that changes, we'll say so clearly.

Our registered office is at Grote Kruisstraat 73, 9712 TR Groningen. You can reach us by phone at +31 50 314 4639 or through the contact form.

The people who write here

Nathalie Van Oost

Price Analysis & Appliance Guides

Nathalie spent six years in category management at a Dutch retail chain before moving into consumer research. She now focuses on price analysis and large-appliance buying guides, with a particular interest in how promotional timing affects perceived value. Her coverage tends toward the practical and specific — less about finding deals, more about understanding when the category conditions are right.

Covers: kitchen appliances, white goods, seasonal buying windows, price floor analysis

LinkedIn profile

Bas van den Berg

Cashback Strategy & Fashion Pricing

Bas worked for four years as a pricing analyst for an Amsterdam-based e-commerce consultancy before shifting to independent writing. His background is in how retailers construct promotional calendars and how cashback mechanics interact with base pricing. He covers cashback portal strategy, fashion price behaviour, and the structural side of how online discounting is designed to work.

Covers: cashback portals, fashion pricing dynamics, promotional calendar mechanics, margin analysis

LinkedIn profile

Editorial policy

Articles are bylined. Deal Scores reflect the authors' independent assessment at time of publication using the criteria described in The Radar Method. We don't accept payment for editorial coverage or score adjustments. We don't publish press releases as editorial content.

Where we receive product samples or are offered early access to information, we disclose that in the relevant article. Currently, we don't receive samples.

Corrections are made in place with a note at the top of the article and the correction date. We don't delete articles that turn out to be wrong — we update and explain.